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ДЄnother spinoff, titled 'Dumb Ways to Dash' was released on 13 December 2019. It also had a colouring section to colour and share drawings as well as a 'trace the picture' section, in which the player is required to hold the screen till a line of sufficient length is drawn to trace the given diagram. But they also have to prevent the characters' deaths by dangers. In the game, the player has to draw lines with in-game pens to guide the characters to their goals. ДЄ spinoff was also released, titled 'Dumb Ways to Draw' on. The houses are fixed by the player playing a new minigame for each area containing those houses. Unlike the previous games which both involved the player playing minigames and trying to prevent the characters from dying, here the player collects coins from houses that are fixed up from being initially broken.

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The game is recently also available as a web and mobile-web version by MarketJS, license holder of the HTML5 web IP.ДЄ second sequel titled 'Dumb Ways to Die 3: World Tour' was released on 21 December 2017. The player has three chances to prevent the characters from dying. Lives can be lost by 'dying' in one of the activities.

Like the original game, the game's characters do plenty of dangerous and unsafe activities. There are 8 challenges each in every building. If successful, bonus points can be earned at the end of the game. Before a train arrives at a building, the player plays a challenge to counter something related to trains. In the sequel, there are a lot more varieties of challenges in each particular building, and each building has a particular theme. ДЄ sequel titled 'Dumb Ways to Die 2: The Games' was released on 18 November 2014. The game presents minigames based on the animated music video in rapid succession and becomes faster and more difficult the longer the game is played. The game is similar to games in the WarioWare series.

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Within the app, players can also pledge to 'not do dumb stuff around trains.' The activities include things like getting toast out with a fork and poking a stick at a grizzly bear.ДЄn Android version was released in September 2013. The game, developed by Julian Frost, Patrick Baron and Samuel Baird, invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign. On, Metro released a 'Dumb Ways to Die' game as an app for iOS devices. The song, with a tempo of 128 beats per minute, is written in C major and a time signature of 4/4. It was released on iTunes, attributed to the artist 'Tangerine Kitty' (a reference to Tinpan Orange and The Cat Empire). The band on the recording consists of Gavin Pearce on Bass, Danny Farrugia on drums and Brett Wood on guitar. It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals. The song 'Dumb Ways to Die' from the video was written by John Mescall and co created with Patrick Baron, music by Ollie McGill from The Cat Empire, who also produced it. It featured characters with punny names such as 'Numpty,' 'Hapless,' 'Pillock,' and 'Dippy' killing themselves with stupidity. It was uploaded to YouTube on 14 November 2012 and made public two days later.

The video was art directed by Patrick Baron, animated by Julian Frost and produced by Cinnamon Darvall. According to Metro Trains, the campaign contributed to a more than 30% reduction in 'near-miss' accidents, from 13.29 near-misses per million kilometres in November 2011 вЂ“ January 2012, to 9.17 near-misses per million kilometres in November 2012 вЂ“ January 2013.

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John Mescall, executive creative director of McCann, said 'The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will.' McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for 'a fraction of the cost of one TV ad'. It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. The campaign was devised by advertising agency McCann Melbourne.

2.1 Effectiveness and unwanted repercussions.